The 2016 Peter Mark VIP Style Awards kicked off in a suitably fashionable manner today, as the official launch was held in the Marker Hotel.
This year marks the 15th Style Awards, the only national celebration of Irish fashion, and over 100,000 votes are expected to be registered via vipstyleawards.ie, as the Irish public will decide who to recognise in the five main categories, including our new award, which will celebrate Ireland’s most stylish online influencers.
Attending today’s launch were a selection of nominees including Rosie Connolly, Aoibhín Garrihy, Shauna Lindsay, Louise McSharry, Roz Purcell and Laura Woods, as well as host for the second year running, Darren Kennedy.
Click through our gallery for all the pics from the day! For more on the awards, click here.