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Pippa O’ Connor teases a new POCO product

"I've been wearing it around the house and I love it!"

Pippa at the Peter Mark VIP Style Awards PIC: VIP Ireland
Pippa at the Peter Mark VIP Style Awards PIC: VIP Ireland

Pippa O’ Connor has teased a new POCO product, as she plans to expand the brand again.

The businesswoman told her followers that she brought home a sample of her new POCO product from London, and admitted she can’t wait to show it off when it’s complete.

“It’s nearly ready,” she said on Snapchat.

“I’ve been trying it on all day and wearing it around the house and trying it on with lots of different things and I love it! I wish I could just show you now, but I’d ruin it because it’s not 100 per cent yet.”

It's a very exciting time for her PIC: Instagram
It’s a very exciting time for her PIC: Instagram

“It’s nearly ready, but a few things need to be changed,” she said.

The mum of two explained that it can take a long time to get a product ready.

“The process from design to actually just having a sample item in your hand is so long. It takes forever.

“Even small changes like stitching or rivets or buttons or just a label being moved adds weeks.”

One of Pippas Pop-ups PIC: Instagram/VIPIreland
One of Pippa’s Pop-up’s PIC: Instagram/VIPIreland

Pippa already has a successful line of POCO jeans, with a pop-up shop opening in Cork in August having had a shop in Dundrum in March for two months.

But it seems that now, the style icon is creating more than just jeans with this exciting new announcement.

She revealed that she’d love to share it with fans, but it’s not quite ready to showcase just yet.

“It’s at this early stage that I really want to go, ‘What do you guys this of this? Would you use this? Would you wear this?’ But you can’t.”

We look forward to seeing what it will be!

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