Today It was revealed that Pippa O’Connor would be launching her own denim range under the name Poco by Pippa.
After days of speculation as to what her new career venture could be, fans were finally put out of their misery when she shared the news that she would be launching a range on fire capsule jeans on Instagram today.
Throughout the day she’s been teasing us with information about the new range and this afternoon she confirmed the exact details of her new denim range.
She wrote, “And the secret’s out! POCO by Pippa is made up of 5 capsule jeans – all comfortable, stylish an designed with love for women of all ages in mind. Hope you’ll love them. Who’s going to be grabbing a pair? Launching 14/11/16 on www.pocobypippa.com. Read @bairbrepower’s feature all about it in today’s @independent.ie Weekend magazine #pocobypippa.”
The Irish model told the Irish Independent’s Weekend magazine that when she was designing the jeans she wanted to make them as practical as possible and found the best way achieve that was to return to the basics.
“I was really thinking about ‘what do I want’ for my everyday wardrobe and what styles are going to work hardest for my lifestyle.” she said. “Sometimes you can really over think things and I just brought it back to basics.”
However, the fashion and beauty blogger admitted that if it wasn’t for her hubby Brian she’d have kept putting off her latest business venture.
“I’m creative and I know jeans inside out, but if it wasn’t for Brian I’d be putting things on the long finger.” she said. “But he has the phone call made and appointment set up. I know it’s my name on them but it’s really a joint venture with him. We work really well that way.”
The hardworking entrepreneur went on to say that she thinks she’s had such huge success because people find her approachable and she appeals to a large demographic of women.
“It’s weird saying things about yourself, but I think people find me relatable and approachable.” she said. “From young mums with kids to young girls who look to me for fashion and beauty, I’m hitting off different groups of women. I didn’t set out to do that, it just happened organically and I’m blown away by the reaction.”
