Suzanne Jackson is truly on top of her game when it comes to her popular blog, SoSueMe.com. Although there are a number of popular blog stars and influencers in Ireland today, Suzanne somewhat paved the way when she began in 2010.
Since then she has transformed her blog into a money-making machine, and branched it out into a business.
Suzanne owns her own range of beauty products which include nail polishes and palettes. Last year she also launched her SoSue by SJ fashion line, and most recently started working on the radio with with Q102.
Despite all of her success, the 32-year-old admits that she’s received a lot of backlash from online trolls, and the comments hurt.
Speaking to the Sunday Independent Life Magazine Suzanne said, “Out of all of the successful bloggers in Ireland, I got the negativity the most. I was the first, so I had nobody to learn from. People were like, ‘Who does she think she is?’
“I remember one day I was away on holidays and I put up one of the photos of me trying on a dress, and some girl commented, ‘The size of your back, you could land a plane on that’. To this day, that comment still goes through my head when I’m trying things on.”
So Sue also revealed that the Irish bloggersphere can be a very competitive place. She is friendly with her fellow influencers, but is always thinking of how she can remain one step ahead.
“Ireland is a small place to be competitive and bitchy, but I am competitive and I’m not going to deny that,” she says. “We are mocked all the time. With us [influencers] we do text and build each other up.
“There is no ‘I’m not tagging her because she’ll get my followers’. But, even though they’re my pals, I’m also thinking, ‘How do I stay at the front?’ That’s the name of the game,” she said.