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Pippa O’Connor explains her recent popularity: “People feel like they know me!”

The fashionista says her followers can tell that she leads a normal life

Pippa O'Connor
Pippa feels that women find her relateable

Fashion blogger and model Pippa O’Connor believes the reason behind her popularity sky rocketing as of late is down to her being “relatable” to other women.

The 30-year-old says that her online followers seem to like the fact that she “lives a normal life” in a health conscious community filled with clean eats, fitness and shots of six packs.

“I wish I was more into fitness and nutrition, but I’m not and everything I talk about is just normal stuff,” she said.

The mum-of-one added that her many followers – she says her blog gets 35,000 hits a day – enjoy the down-to-earth nature of her posts.

The mum to Ollie says the insight into her normal life is appealing to followers
The mum to Ollie says the insight into her normal life is appealing to followers

‘I am aware that people say I’m relatable and it’s so kind,” she told Evoke.ie. “I think it’s because I’m a mother who’s working and I am really active on social media when it comes to my life, so people feel as if they know me.”

The Kildare beauty, who is married to presenter Brian Ormond, recently officially launched the new-look pippa.ie, which covers all things fashion and beauty.

CEO of iZestInfluence, Jenny Taaffe, Pippa and Rosanna Davison
CEO of iZestInfluence, Jenny Taaffe, Pippa and Rosanna Davison at the recent launch

VIP caught up with Pippa at the party, where she told us her ambitious plans for the site.

“I’d like it to be millions a month,” she said. “I do get good international reach but I want it to be even higher.”

 

 

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