Fashion blogger and model Pippa O’Connor believes the reason behind her popularity sky rocketing as of late is down to her being “relatable” to other women.
The 30-year-old says that her online followers seem to like the fact that she “lives a normal life” in a health conscious community filled with clean eats, fitness and shots of six packs.
“I wish I was more into fitness and nutrition, but I’m not and everything I talk about is just normal stuff,” she said.
The mum-of-one added that her many followers – she says her blog gets 35,000 hits a day – enjoy the down-to-earth nature of her posts.
‘I am aware that people say I’m relatable and it’s so kind,” she told Evoke.ie. “I think it’s because I’m a mother who’s working and I am really active on social media when it comes to my life, so people feel as if they know me.”
The Kildare beauty, who is married to presenter Brian Ormond, recently officially launched the new-look pippa.ie, which covers all things fashion and beauty.
VIP caught up with Pippa at the party, where she told us her ambitious plans for the site.