Pippa O’Connor announces she is stepping back from her beauty brand UP Cosmetics

Pippa O Connor

Pippa O’Connor has announced she will be departing from her beauty brand UP Cosmetics to focus on other business ventures.

The brand launched two years ago, as Pippa partnered with beauty entrepreneur Úna Tynan.

Sharing the news on Instagram, the model wrote: “2023 is already shaping up to be the most exciting year yet for the POCO brand, with several new launches in the pipeline and plenty of other projects being nurtured in the background.”

“Having had two very successful years since the launch of UP Cosmetics in 2020, my shares in this business have now been acquired. I am so proud of what my business partner Una and I achieved together with this brand and in the process showcasing just how great Irish beauty brands can be.”


Continuing: “I’m very grateful for the love and support my followers & customers have shown UP since its launch. The brand now moves forward with Una at the helm and I wish her and her team nothing but the best.”

The Florida born women alluded to expended her clothing line POCO in the upcoming year.

Writing: “As the POCO brand enters its seventh year, I’m very excited to be bringing several new brand defining projects on stream later in the year. Stay tuned for some very exciting developments. Much love, P x.”

Pippa O'Connor
Pic: Lili Forberg for VIP Magazine

Pippa is a massively successful businesswoman already, with her collection POCO as well as a range of candles stocked in Brown Thomas.

And just last year, she ventured into the drinks business, launching new premium Irish handcrafted vodka, istil 38.

The vodka is full produced here in Ireland and comes in three unique flavours istil 38 Pot Still Irish Vodka, Pink Berries Vodka, and Vanilla Vodka which can be combined to make multiple different types of delicious cocktails or served neat.

Pippa O’Connor, who has invested in the brand as well as taken on the role of creative director, shared her excitement at the launch; “I’m very excited about the prospects of being a brand owner and creative director of istil 38 Pot Still Irish Vodka.”

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