Irish influencer Aideen Kate has launched her own beauty brand

Aideen Kate
Pic: Aideen Kate/Instagram

27-year-old Aideen Kate Murphy took to Instagram yesterday to reveal some highly anticipated news. Drumming up excitement over the past few weeks about ‘something’ she has been working on, Aideen Kate finally confessed yesterday that her secret project was her very own beauty brand.

“The rumours are TRUE… launching soon”, Aideen wrote on Instagram, playing on the fact that the brand will be called “True Beauty by Aideen Kate”.


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A post shared by Aideen Kate (@aideenkate)

Launching a page for the brand too, Aideen didn’t give too much away yet, sharing the same video from her Instagram account which seems to feature one product in the minimal packaging with the logo “TB”. We’re thinking it looks like a lipstick, but nothing has been confirmed yet.

Aideen’s website also has a link whereby you can pop in your details and be first to know about the drop, one which is set to be very sought-after given the influencer’s wreath of knowledge on makeup.

Aideen Kate
Pic: Aideen Kate/Instagram

Forever taking to her platform to showcase her favourite products, incredible eye looks and insane makeovers (have you seen her Halloween looks?) Aideen Kate is certainly a go-to for beauty advice and we cannot wait to get our mitts on the new range and all it entails. Is it too early to start putting bets on some of the brand’s first product launches?

We’ll just have to wait and find out, but we’re very excited.

Words by Denise Curtin

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