First look! Pippa O’Connor unveils brand new POCO store

The shop opens in Dundrum Town Centre today

Pippa proudly unveils her new shop
Pippa proudly unveils her new shop

Pippa O’Connor’s POCO store will be open for business at 10am today, however a few select guests got to take a sneak peak inside last night before doors officially opened to the public.

The business women launched an online jeans collection last year, but has decided to open a shop in Dublin’s Dundrum Town Centre to give fans an opportunity to try on their favourite pieces from the range before purchasing.

How stunning?!
How stunning?!

Unlike the other pop-ups in House Limerick and the Radisson Blu Hotel in Dublin which were only open to the public for one weekend at a time, this will stay open for six weeks.

Pippa is delighted with how the store has turned out, exclusively telling VIP Magazine at the event, “I’m thrilled with it! I’m really excited.”

Will you heading over to try on some POCOs?
Will you heading over to try on some POCOs?

The fashionista has “lots of ideas” for new items in the collection, however told us that she’s “not 100 percent sure with anything” just yet.

We can’t wait to see what she comes up with next!


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