The day is here!
Celebrity hair stylist Andrew Fitzsimons has launched his own hair brand and it’s available now in Boots!
The Dublin born hairstylist to the stars has been perfecting the hair of some of our favourite celebrities for years now, from the Kardashians to J-Lo and Megan Fox. And now we are going to be able to get some of his very own products ourselves.
In February we heard about his plans to launch his new brand and saw some sneak peeks on social media, but today we finally got the reveal.
Andrew Fitzsimons Haircare is an accessibly priced, salon-performance collection featuring 26 care and styling products including shampoos, hair masks, dry shampoo and more.
In a statement about his brand Andrew said, “Having spent two decades in the hair industry, I’ve come to realise we as beauty professionals can serve women better.
“Haircare doesn’t need to be luxury to work well or have a unique point of view. No matter the price point you’re shopping, you deserve the best quality products that inspire you to be your best self.”
Posting the first pictures from his campaign on Instagram he wrote, “It’s launch day and I can finally show our first campaign! @AndrewFitzsimonsHair is now exclusively available in all Boots stores in Ireland and the UK and on boots.com!!!!”
Andrew is currently on holiday in Jamaica as he wanted to be somewhere “chill” when launch day came, but he has been sent pictures and videos of his products in Boots stores and even some already empty shelves!
“I cannot believe that the day is finally here…” he explained on Instagram stories speaking about the launch.
We got a taste of what to expect when Andrew collabed with Primark for an exclusive collection, which we absolutely loved. But when their collab ended all we’ve been thinking about was when we could get our hands on some more products from the stylist!
When his Primark range ended Andrew shared how much he enjoyed the experience saying, “It was such an amazing journey, I learned so much and the part of it that I enjoyed more than anything was connecting with everyone, with all of you.
“Seeing everyone’s excitement about the products and everybody enjoying them, it was just an absolute dream come true. And being able to share that with people in Ireland was amazing, let alone all of Europe pretty much.”