New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 300 guests to follow the fox for a one-night only experience of mischief and fun as it thieved the Liquor Rooms to create ‘The Den of Thieves’ in Dublin.
This was no ordinary night – from the minute guests entered the venue, they had a choice; to enter ‘The Den’ or ‘Be Bold’. Those that ventured through the more intriguing route were rewarded with the chance to grab their first pint before descending on the party.
The “boldness” continued as guests were invited to share their most mischievous moments with Orchard Thieves via their #BeBold hashtag and an illustrator created their moments, live. If guests were not divulging their daring moments, they were getting up close and personal with a stranger in the photobooth. Among those who attended on the night to join in on the fun were model Holly Carpenter and tv star Brendan Courtney.
Another well-known face at the launch was also the DJ – the stage’s screen was hijacked to show Nathan Connolly of Snow Patrol being taken from The Workmans, where he was scheduled to play a set later that night, so he could spin the decks in The Den of Thieves.
Orchard Thieves is a refreshingly new cider brand created by HEINEKEN Ireland. Crafted from the perfect mix of crisp and tart apples, Orchard Thieves has been designed specifically for Irish taste buds and is available on draught, in cans, pint bottles or 330ml bottles in bars and off-licences nationwide.
Fans can also try to thieve a pint of this distinctive cider online at www.denofthieves.ie where the mischievous fox will tempt you to #BeBold.
Pics: Kieran Hartnett