Meet our Hair Heroes after their first hair overhaul session with Annutri

We asked and you delivered! VIP Magazine readers nominated four gorgeous Hair Heroes to get a full hair overhaul with Irish brand Annutri’s award-winning haircare supplement ‘Grow It’.

Our four women headed to get their first session in the Hair Cafe in Smithfield in July.

One of our lovely ladies, Sinead, underwent surgery earlier this year and since then has been struggling with hair loss.

New mother Jean, shared her story after welcoming her child, admitting that she has been losing her hair ever since.

Our third Hair Hero Orla explained that in recent months she has noticed that her hair has become a lot less full and that it would fall out when she brushed it.

Our final lady, Sara welcomed two daughters over the last four years and since then has been dealing with hair loss and breakage. She is on a mission now to find herself after becoming a mother.


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They headed out for a lovely day to get their first hair appointment for a wash, blow-dry and trim at the Hair Cafe. It was a day that allowed them to relax and enjoy getting to love their hair once more.

Our ‘Hair Heroes’ will document the effects of the Grow It supplements over 12 weeks; when they visit the salon and discuss their hair and scalp health and progress with their stylist and via at-home video diaries. The culmination of the 12-week trial will be the VIP shoot, where the ‘Heroes’ will show off their new and improved healthy locks and chat to our team about their experience.

To date, Annutri clients have raved about ‘Grow It,’ a natural supplement that targets problem hair by providing it with an essential blend of vitamins and minerals. Made right here in Ireland, it contains specifically selected active ingredients such as Biotin, MSM, which is a natural form of Sulphur, Copper, Zinc, Nettle Leaf, Vitamin C, Vitamin B5, Horsetail, Choline, Spirulina and Wheatgrass, among many more nutrients.

Grow It by Annutri works by aiding hair growth in the initial stages, deep beneath the scalp where the follicle is forming, ensuring it is nourished with the nutrients it needs to look and feel healthy and strong.

Grow It, is €29 for a 30-day supply, €174 for a six-month supply, and €348 for a 12-month supply, is available through salons nationwide and at


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