Louise Cooney shares details of her second brand launching very soon

Louise Cooney
Pic: Lili Forberg for VIP Magazine

It’s been a busy year for Irish influencer, Louise Cooney as she has plans to launch her second brand very soon. The Limerick native released her own activewear line, Cloo just last year and has now shared that she has plans to launch her second company this year!

VIP caught up with Louise for the new issue and she shared that she has plans to launch her own line of wine spritzers which are set to hit shelves here soon. Speaking to her about this exciting launch she shared that it’s something she’s been working on since living in NYC.

She shared; “I’ve working with West Cork Distillers to create it, but it’s a brand new wine spritzer. I remember the first email was sent when I was still living in New York so it’s been going on a long time. I’ve been involved in every step of the way from the tasting to naming it to packaging. It’s so exciting and I can’t wait to see what people think of it.”

Louise Cooney
Pic: Lili Forberg for VIP Magazine

Louise launched her activewear brand, Cloo in November of last year after months of teasing her followers that there was something exciting in the works. As someone who often shares her workout and tips on social media, this business move makes a lot of sense for the star.

The collection, which starts from €35 includes sports bras, gym leggings, tops and a bomber style jacket. Designed in Ireland, CLOO Active is all about flexing your fashion sense whilst being comfortable, stylish and functional in fitness gear.

Sharing her excitement at the launch Louise said; “CLOO Active represents everything I’m about; I love fashion, I live an active lifestyle and want to wear fitness gear that’s not just durable but stylish too and comfortable. CLOO active embodies these key elements and have been designed with women of different shapes and sizes in mind and don’t just conform to a standard model type.”

Continuing she added; “It’s surreal to see CLOO Active come to fruition, especially when I look back at the sketches when this venture first began. It was just over a year ago I was in the mind frame of buying a house and then switched the dial to instead invest my savings and livelihood into this venture

“Right now, CLOO Active is in its infancy stage, but I’m excited to see what the future holds and have already started the design process for the next the 2022 collection.”

Louise Cooney
Pic: Lili Forberg for VIP Magazine

Of course it’s not just the business side of things which have been busy for Louise as she recently moved into a gorgeous new Dublin rental with her boyfriend, Mark who she met during the pandemic.

To read the full interview with Louise pick up our brand new issue, on shelves now!

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