SKIMS will be landing exclusively in Brown Thomas on the 25th October; AKA this month. We’re freaking out.
Kim K is known for her glamorous looks that often draw attention to her curves; so it only made sense when she designed a brand that would be all about complementing your figure.
The reality TV star created the company in 2019 with power couple Emma and Jens Grede.
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Emma is a British businesswoman who co-founded the denim brand Good American, while her husband Jens is a Swedish entrepreneur.
The famous brand is “solutions-oriented”, and focused on “creating the next generation of underwear, loungewear and shapewear.”
Since its arrival, SKIMS have branched out from bras, knickers, and shapewear to loungewear and other clothing too.
They’ve gone viral for their figure-hugging slip dress, which is €92.
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Kim was determined for the brand to be inclusive and body positive. SKIMS stocks a diverse range of sizes, from XXS to 5XL.
The company are also committed to having nude shapewear that works for all skin colours, ranging from very fair to very dark.
Their description on the Brown Thomas website reads, “From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, SKIMS exist to provide the best solutions for every need and every body.”
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We don’t yet know what SKIMS lines will be available at Brown Thomas, and whether they’re operating online or will be landing in the Dublin store.
You can sign up here to find out exactly when the brand becomes available.
We can hardly contain our excitement!
