Capture your summer memories with the brand new INSTAX SQUARE SQ40 Camera

Summer is officially here which means that it is time to make memories that you will never forget.

Of course, Instax is on hand once again to help make those moments special and make sure that you never lose them!

The iconic camera brand has just launched the new INSTAX SQUARE SQ40™ instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras.

The new camera features a square and sophisticated design including a black, textured finish.

Worry not as the new camera is super easy to use with a simple twist to turn on and off. There is also automatic exposure so you won’t have to worry about fiddling with settings.The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene.

We can’t always have someone on hand to take our pictures for us but thankfully there is a perfectly positioned selfie mirror and all you have to do is twist the lens after powering the SQ40 on to activate Selfie mode!

Of course, after you take the picture your photo comes out in a beautifully exposed SQUARE print.

“Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe.

“Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.”

Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film.

The design of this new square format instant film is inspired by the gentle gradation of the colours in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures.

They also want to treat us with even more good news. They have introduced brown as a new colour option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line.

Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images.

Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at Fujifilm stockists nationwide at a manufacturer’s suggested retail price  €150 from the 29th of June.

The Square Sunset Film will retail for €11 and the brand new colourway mini Evo Brown will cost €200.

Find out more details at


Leave a Reply

Your email address will not be published. Required fields are marked *

google ads
VIP Live - The home of Irish celebrities