“I’m Cold Makeup” is the latest beauty trend, here’s how to achieve it!


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A post shared by Joana Hernández (@shoaanaaa)

It’s officially frosty season, and thanks to TikTok there is a whole new makeup look inspired by just that.

The viral trend makes rosy cheeks, a flushed face and pale under eyes the dream look. With some sparkle and a little gloss, the ‘I’m cold’ makeup routine has become the look of the season.

So without further ado, here is how to achieve that ‘I’m Cold’ look.

@millieleer This is such a cute look! I’m obsessed ❄️ insp: @hayleybuix #makeup #coldlookmakeup #winter ♬ original sound – ci


Sculpted by Aimee’s Hydra Tint – €23

Charlotte Tilbury Flawless Filter

MAC Studio Radiance Face And Body Radiant Sheer Foundation – €32

Starting with the base of every makeup creation. You want to make sure the foundations are as natural as possible, so we recommend using a BB cream or a light foundation. Think Sculpted by Aimee’s Hydra Tint or the Charlotte Tilbury Flawless Filter.

The MAC Studio Face and Body Foundation makes for an exquisite compromise.


Catrice Liquid Camouflage – €4.50

This step is a necessity when trying to achieve the ‘I’m Cold’ look. Concealer will brighten up your under-eye for a more awake look. Using a shade or two lighter than your natural skin tone will allow for the blush to pop in later steps.

The Catrice Liquid Camouflage is a personal favourite!


Bellamianta Archnemesis Eyebrow Sculpt – €11.99

Benefit Cosmetics Fluff Up Brow Wax – €23.60

Your eyebrows won’t play an important role in creating this look, however, no man is to be left behind. You want to have them looking as natural as possible and slightly defined. Perhaps a soap brow could work!

You can use just brow gel like the Bellamianta Archnemesis Eyebrow Sculpt or Benefit Cosmetics Fluff Up Brow Wax.


Charlotte Tilbury Pillow Talk Matte Beauty Blush – €38

The defining moment… over the top blush. This step involves choosing the perfect product and technique. Use a cream or powder blush, whichever suits your skin type. Sweep the product in a ‘W’ motion across the apples of your cheeks, beneath your eyes and over the bridge of your nose.

Charlotte Tilbury Pillow Talk Matte Beauty Blush is iconic!


Kash Beauty Skin Glaze – €19.95

Now to accentuate your features! Using a highlighter, preferably one that’s cooler toned, dust over your cheekbones, the inner corner of your eyes and the tip of your nose. Apply some sparkle to your lids, working your way out from the inner corner.

The Kash Beauty Skin Glaze nails that flawless frosted feel.


Laura Mercier Caviar Volume Panoramic Mascara – €23.25

Give them a curl and apply mascara for the appearance of a wider eye. We’re big fans of Laura Mercier Caviar Volume Panoramic Mascara!

Keep it natural, so there’s no need for a falsey this time around!


Complete with the ‘I’m Cold’ lips. We have all fallen victim to chapped lips during the winter and their only upside is the pretty pink colour they add to your face. Use a tinted balm, or pink gloss to acquire that ‘windburn’ pucker.

If ‘I’m Cold’ was a product it would be the Benefit Benetint. You could even use this magic in a bottle as a blush!

Words by Shauna Whyte


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