Fancy a 99 with your fluffy socks? Penneys announce Scrumdidly’s icecream pop-up shop


Ever fancied a pair of fluffy socks the same time as a 99? Well now you can! Penneys have just announced that Dublin ice cream parlour, Scrumdiddly’s will be partnering with them in an exclusive pop-up shop.

Penneys have announced that they will be hosting the hugely popular ice-cream in selected stores – starting with their Dublin flagship on Mary Street today.

Setting up shop from today (the 12th of July) until the end of September, customers will be able to choose their favourite ice-cream combo across a selection of different toppings at a counter.


Prices will start at €2.20 for a scrummy scoop, and go up to €5.50 a full-blown creation. Oh, and the brand has also created a special Penneys ice-cream to mark the occasion called ‘The Penneyslicious’ with all sorts of gooey chocolately-cookie goodness inside!

Tim Kelly, Primark’s Director of New Business Development shared his excitement with the collab saying:

“We can’t wait to bring the much-loved Scrumdiddly’s Ice-Cream offering to Penneys this summer and to be in partnership with another great Irish brand. It’s fantastic to have our own signature ice cream creation too, just for Penneys!”

However, if you won’t be in Dublin’s city centre anytime soon not to worry, as Penneys also has plans to bring counters to both their Swords and Killarney branch.

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