Bellamianta teams up with world-renowned makeup artist Paddy McGurgan for the only makeup collection you’ll need!

Bellamianta’s CEO Linda Stinson and world-renowned makeup artist Paddy McGurgan have teamed up to unveil The HeART of Beauty, a highly anticipated 11piece collection from this Power Duo.

In a world exploding with makeup from incredible brands, it was important to create a bespoke selection of timeless products appealing to every beauty lover, with the ability to create a professional feeling with self-application.

Linda and Paddy spent the last two years developing a unique, innovation gel-powder formulation that is guaranteed to do just that. The HeART of Beauty 11 piece collection includes three Hydra Blushes, three Halo Highlighters, three Sculpted Bronzers, a Bronzing Sculpting Balm, and a 15 Shade Eyeshadow Palette.

Paddy McGurgan was one of the first males to work at a makeup counter in Northern Ireland, the beginning of many small steps in changing the beauty landscape as he ventured on to head London and Paris Fashion Week, Cannes Film Festival, and MTV Music Awards alongside many other accolades.

His experience with being the makeup artist to some of the biggest names in the industry, as well as painting thousands of faces across the country has given him the experience to help craft a collection suitable for everyone.

This paired with Linda Stinson’s own knowledge from 20+ years in the beauty industry and experience in creating premium, high-end and luxurious products at an affordable price gave the perfect duo to develop The HeART of Beauty collection.

Speaking about his collaboration with Bellamianta, Paddy said: “In my 20 years within the makeup industry, I have never put my name to a makeup product, until now. This was because I knew when I did it, it HAD to be perfect in terms of quality, pigment, shades, and tones. I can wholeheartedly say I am so proud to be a part of this.

“I know that my art comes from the heart and so does this collection. I can’t wait to see you all use these products and paint your own canvas with them. I am looking forward to seeing all of your incredible masterpieces whilst showing you lots of easy application techniques with these new formulations.”

The full collection is now available at

Use code “VIP25” to get 25% off the collection!



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