Aideen Kate shares exciting news about her beauty brand, True Beauty

Aideen Kate Murphy
Aideen Kate Murphy

Irish makeup artist and influencer Aideen Kate has revealed that her beauty brand True Beauty will soon be available in stores!

Sharing a snippet of information on her Instagram stories yesterday Aideen hinted at the exciting news but revealed she couldn’t share too much, just enough to get us makeup lovers excited.

Now, all has been revealed as Aideen announced on True Beauty’s page that her products will be available in McCauley Pharmacy.

Speaking of the in-store launch she said, “I’m so excited and so happy for you guys to be able to shop it in person you can feel it you can touch it, you can smell it, you can do whatever and I’m just so excited.”

Aideen Kate Murphy
Aideen Kate Murphy

Aideen launched True Beauty earlier this year and has been sharing the journey with her Instagram followers, from ootds for meetings to bumping into fellow MUA and brand owner Keilidh Cashell in the offices, the BTS of boss babe life is everything.

Of course, there’s a whole lot more that goes on behind the scenes that we don’t see. Back in March Aideen shared the exciting news about the brand with her followers, “The rumours are TRUE… launching soon”, Aideen wrote on Instagram, playing on the fact that the brand will be called “True Beauty by Aideen Kate”.

Since then, things have been going up! We can’t wait to see what’s next from the brand!


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