Roz Purcell shares hilarious online shopping mishap


Roz Purcell is killing it with her online clothing retailers, The Hike Life. But just because she owns an online clothing company, doesn’t mean she’s immune to the occasional online shopping blunder like the rest of us.

Sharing her recent hilarious mishap with followers on Instagram.

The influencer explained how she had bought a jumper from a Scandinavian retailor, only to discover it wasn’t actually a jumper she ordered.

Writing: “I just bought the most amazing knitted jumper online from a Scandinavian shop ( not in English ) Then I get an email with instruction on how to knit it myself.”

“I bought instructions on how to knit the f *** king thing myself”


Roz’s mishap is an easy mistake to make, and while she might have got a shock to discover no new jumper, the model didn’t let it get her down.

After sharing the hilarious blunder she decided to organise her wardrobe.

Before making some lunch, opting for the baked borlottie beans with buttery toast from her cookbook Natural Born Feeder.


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