Maia Dunphy speaks out against advertisers creating unrealistic body expectations for Irish women.
The broadcaster believes that the ads created particularly for summer are damaging women’s self esteem.
She wrote in and Irish Times article,”ads aimed at reminding women that if they don’t look good in a bikini, they have pretty much failed at life.”
The brunette beauty then went on to say that looking good in a bikini isn’t the be all and end all of your summer and sometimes to look good you just need to enjoy yourself.
“At the risk of sounding like some motivational life coach, the ones who look “good” tend to be the ones who are laughing, swimming, building sandcastles with the kids and generally looking like they’re enjoying life.
“I may be wrong here, but how you look in your swimwear shouldn’t be in any way proportionate to your level of happiness. I realise that’s oversimplifying years of being told that’s not the case, but ultimately the choice is ours.”
We here ya Maia!