Imelda May looks unrecognisable in her latest music video.
The Mayhem singer is known for her trademark blonde quiff and bold red lips, but these days she’s opting for a more natural look, as can be seen in her music video Call Me.
Imelda has swapped her blonde quiff for a subtle, brown fringe and has changed her signature bright red lipstick for a nude colour.
She debuted her new look in the video for the first released track off her new album.
The Liberties native has admitted that her old look no longer felt authentic and she needed a change.
“I just got fed up being a hairdo, an image, a style,” she told the Evening Standard.
“It got to the stage where it wasn’t me any more and it was a caricature.I felt boxed in and bored by discussions about my style as opposed to my music, songwriting, producing, which is what drives me.”
We love her new look and her new song!