FUJIFILM’s new instant camera is going straight in our shopping basket


If you or someone you know is in the market for a new instant camera this spring, look no further than FUJIFILM’S latest INSTAX offering.

The new INSTAX MINI 12 Instant Camera includes all of the best parts of the popular INSTAX MINI series that fans know and love – plus some special new features to make your photo taking and sharing even easier… and more fun.

MINI 12 of course includes Close-Up/Selfie Mode and Auto Exposure adjustment capabilities, but the new product also features a Parallax Correction feature. This allows the camera’s viewfinder to align with the lens when using Close-Up Mode and allows you to create a more centred photo.

It also features automatic flash control, which helps prevent washed-out images, and its updated lens structure allows users to power the camera on and off with a simple twist of the lens.

It’s officially never been simpler to make more memories last forever.

The bubbly inflatable design also comes in a whole host of gorgeous colours – Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue.

“The INSTAX MINI series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. 

“MINI 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and MINI 12 brings users a new unique perspective.”

What’s more is that FUJIFILM today also announced their newest app, INSTAX UP! The app will allow INSTAX fans to digitally scan, store, and share their photos in one place, easily organise and share their photos online, and even import photos from other INSTAX apps.

Get ready to store INSTAX images online without the glossy glare or distortion that can often come with snapping images through a smartphone. Sharing your beautiful images is about to get a lot easier.

“INSTAX UP! is a new solution that solves the problem of easily digitising and sharing high-quality INSTAX prints,” said Udono. “Enhancing the overall INSTAX experience, INSTAX UP! will enable instant photo fans to digitally organise and archive their creativity, and easily share their photos with the world, helping preserve special memories and inspire more.”

INSTAX UP! is available to download from today, March 2.

MINI 12 is expected to be available to buy from FUJIFILM stockists from 16th March 2023 for €90.00. You can find out more here. 


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