There are two types of people in the world, those who shudder at the thought of anything Christmassy before December, and those who count down the days from December 26th for the next Christmas to come around.
So there will be two types of reactions to the news that Brown Thomas opens its Christmas shop this week.
The high-end retailer announced that it will officially open the store on Thursday.
The festive shop has been transformed into a winter wonderland and is filled with decorations, ornaments and stockings.
With Christmas 131 days away, do you think it’s too soon?
You can check out what’s in store below: