Aideen Kate on founding her own makeup brand and beauty tips At The 2023 Platinum VIP Style Awards

Aideen Kate Murphy at the Platinum VIP Style Awards 2023 at the Dublin Royal Convention Centre in Golden Lane, Dublin. Picture: Brian McEvoy

Aideen Kate is the makeup mogul on the rise!

Her brand True Beauty launch last year, and is already a massive success and has developed a cult following of loyal fans.

Chatting all things beauty at The Platinum VIP Style Awards, the beauty guru said she is “super busy” with her business venture.

“Obviously with True Beauty, we’re trying to get things moving with that, obviously we’re a year in business now. We’ve done a massive retail rollout so that’s kind of where all my focus is going into at the moment. So it’s really exciting.”


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As for how it feels to go from makeup lover, to mogul, Aideen confessed: “Its the most surreal feeling in the whole entire world, when I got ready for tonight 90 per cent of the makeup I’m wearing is from True Beauty, which I’m like ‘what the hell!’ The amount of get-ready-with-me [videos] I’ve done, and then its only tonight I was like, ‘oh my god, this is all my stuff’ so its the best feeling in the world honestly.”

And, of course, it wouldn’t be the most glam night of the year without the inside scoop on Aideen’s beauty routine, so the influencer shared her three dessert island beauty products with us.

“My true essentials palette from True Beauty because I cannot live without that. Probably a really good moisturiser, and a lip balm,” she confessed.

And when it comes to an underrated makeup tip, Aideen says we should opted for less.

“I think sometimes less is more, don’t over saturate your makeup bag with a load of product. Just have your core, staple bits that’s gonna get you through a really nice makeup look,” she explained.

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