In recent years, cases of domestic abuse and violence towards women have been reported on almost daily on the news.
Women’s Aid, one of Ireland’s leading charities to help survivors of abuse, has been urging the public to help them raise much-needed funds.
This year, on the 6th of February Allianz and Women’s Aid are asking the people of Ireland to come together as one and #StandStrong against domestic abuse.
Louise McSharry and Ellen Keane have been getting on board to promote the incentive which aims to raise €2.4 million over the next four years.
Everyone in Ireland is invited to show solidarity by donating on the #StandStrong platform and doing the Warrior Pose.
The yoga pose is a non-confrontational symbol of focus, confidence and courage and an inclusive and strong way for everyone to show their support for women subjected to domestic abuse.
Women’s Aid is hoping to make it an annual event that will fall on the new February bank holiday that is in honour of St Brigid, a figure strongly connected to womanhood.
Their hope is to engage, educate and empower people to combat domestic abuse, remove the stigma surrounding it and drive for zero tolerance while raising much-needed funds for Women’s Aid.
“I am honoured to support such an impactful cause. I’d like to encourage everyone in Ireland to join the movement and, as a community, to stand together and #StandStrong on the 6th of February,” Ellen Keane said of the movement.
”Together we can help raise greater awareness of this issue and encourage people to start lifesaving conversations. On 6th February stop what you are doing, if only for a brief moment, and publicly stand strong in support of women suffering from domestic abuse. Let’s show that the whole country is behind them!”
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