Familiar faces attended TRESemmé’s #ReverseTheRoutine event in Bow Lane, Aungier St last night for the launch of an exciting new hair care range.
Glamorous guests sat down for a Moonlit Breakfast in the cocktail bar, where celebrity stylist David Cashman demonstrated the Beauty-Full Volume range.
In a pioneering first-to-mass-market move, TRESemmé has created a unique reverse wash and care system specifically designed to give women the everyday volume they crave. ‘The volume revolution’ involves a Pre-Wash Conditioner, as well as Volume Hair Maximiser and Volume Mousse, and the result is body and bounce for hair that no longer weighs you down.
Last night’s meal for models, bloggers and leading members of the press consisted of a brunch menu to reflect the #ReverseTheRoutine method.
Attendees such as Teodora Sutra, Holly White and James Butler were treated to espresso martinis and mimosas, as well as dishes such as smoked salmon with avocado salsa and poached eggs, truffle egg toast with wild mushrooms and kale and buttermilk pancakes with boozy bananas and toasted pecans.
TRESemmé Beauty-FULL Volume is available from Dunnes Stores and selected pharmacies.