
The late Saoírse Ruane captured the heart of the nation when she appeared on The Late Late Toy Show in 2020.
She sadly passed away in 2024 at just 12 years old from cancer.
Now her mother, Roseanna Ruane, has teamed up with BPerfect Cosmetics to launch a limited-edition ‘Saoírse & Mamma’ collection in aid of children’s cancer charities.
“I was working as a BA for BPerfect – one of the first brands I ever worked with,” said Roseanna.
“Because it was always a Saoírse and Mamma page, I’d ask Saoírse what she thought of any partnerships out of respect for her. They say children look up to their parents, but I always looked up to her. And when I asked her how she felt about this one, she reacted so well. She always just wanted me to smile and be happy. She was a real girly girl who loved her make-up too.”
Well known faces stepped out this week to celebrate the emotional launch.


















Pictures by Brian McEvoy