REVIEW: TRESemmé introduces this season’s hottest hair

VIP tried out some of the affordable salon quality products for ourselves...

7 day Keratin Smooth Shampoo
7 day Keratin Smooth Shampoo

I have a love/hate relationship with my hair. I love when I get it done professionally in the salon, and I hate when I have to do it myself.

Naturally curly, I tend to prefer a more styled look, but blowdrying and straightening my locks can prove quite the challenge. It’s the type of hairtype that prompts hairdressers to point out, “You’ve very thick hair, don’t you,” with a forced smile/grimace.

It’s also quite hard to find the right kind of products that can tame the beast that is my gruaige – so I was excited to try out TRESemmé’s Keratin Smooth 7 Day range after attending the brand’s recent TRESformation event (check out our gallery for pics).

7 Day Keratin Smooth Conditioner
7 Day Keratin Smooth Conditioner

I sampled both the shampoo and conditioner firstly, which instantly left my hair feeling silky-soft, and which made my hair frizz-resistant for up to four washes. Then, after washing my hair, I applied some of the Keratin Smooth 7 Day Smooth Heat Activated Treatment while it was still damp and combed through.

I blasted my hair with the hairdryer and dried as straight and flat to the scalp. Once my locks were dry, I parted it into sections and ran the straightener through – and this is the cool part…

Going over the hair with the straightener activates the product and transformed my unruly mess into salon-smooth hair that lasted a WHOLE week.

7 Day Heat Activated Treatment
7 Day Heat Activated Treatment

At the recent TRESformation event, one of Ireland’s top stylists, David Cashman, was on hand to recommend how to get summer-perfect hair after completing these steps.

“Take the back section, split into three, lightly backcomb to give the hair a fuller texture and braid loosely,” he advised. “Add an elastic band at the bottom of the braid to hold in place and finish with some TRESemmé Firm Hold Hairspray.”

For more details on products, prices and stylist tips, click HERE.


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