Pippa O’Connor celebrates as her brand POCO turns four years old

Pippa O’Connor is celebrating this weekend, as her brand POCO, turns four years old. The brand has gone from strength to strength since it’s launch in 2016, starting with jeans and recently expanding to a whole host of other products.

Marking the occasion on Instagram Pippa shared; “Happy 4th Birthday POCO!”

“POCO started out like most businesses, at home at the kitchen table. I never anticipated what would follow.. from 5 styles of jeans to now over 200 products, this year seeing a growth rate of 34% on 2019.”

“I’m thankful for our team & our loyal customers over past 4 years. I’m proud of what we’ve achieved and for always pursuing our dreams.”

Now, in 2020, POCO sells far more than just denim. As well as a successful run of pop-up shops the brand now boasts jackets, coats, shoes and t-shirts to it’s ever expanding collection.

In October, they launched their biggest pop-up shop yet in Kildare Village but sadly had to close after just one week due to the Covid-19 pandemic.

Taking to social media, Pippa shared her heartbreak, saying, “I’m disappointed for our Kildare Village team. They’ve all worked so hard in helping to set the shop up.”

“We’ve had a great first week and everyone’s spirits were high. But it’s not the end of this pop up. We’ll be back again in December.”

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