Lidl Ireland has become the first national retailer to offer free sanitary products to women.
As of today, people can sign up to Lidl’s app, Lidl Plus to receive a free monthly coupon which they will receive on 3rd May and then on an ongoing monthly basis.
They can use this coupon to get free sanitary products, be it pads or tampons.
A statement from Lidl reads, “We’re proud to announce that we are the first major retailer in the world to offer free period products in stores nationwide to combat period poverty in partnership with Homeless Period Ireland.”
It continues, “A Plan International study on young females in Ireland found that almost 50 per cent of girls aged between 12 and 19 found it difficult to pay for sanitary products.
“Our new initiative means those in need will be able to claim a dedicated coupon for a free box of sanitary pads or tampons per customer each month through the Lidl Plus app.”
Lidl Ireland also plans to work alongside The Simon Community, making quarterly donations to “ensure people experiencing homelessness – who may not have access to a smartphone – can access essential products.”
A fantastic initiative – and we hope more retailers get involved soon, too!