Both VIP and eir are all about celebrating the Power of Connection, and gaining some insight around what makes Irish businesses unique.
Here, we’re catching up with Dylan Bradshaw to discuss the evolution of business, the role of technology in staying connected, and how eir has helped Dylan and his team thrive in an ever-changing industry.
1. You’re celebrating a milestone 25 years in business. How have things evolved over the years?
From day one, it was about creating an experience – not just a haircut.
Over the years, that vision evolved into a full-service beauty destination where clients can enjoy everything from a luxury scalp treatment to a fresh brew at ku.fee, our in-studio coffee bar. But one of the biggest changes came during the pandemic.
Like so many others in the industry and beyond, we had to rethink how we operated.
It became clear that we needed to strengthen our digital presence – not just to stay visible but to stay viable. That period accelerated our shift online, from refining our website and e-commerce offering to ramping up our social content.
The industry has changed, and so have customer expectations, so we’ve adapted while staying true to our core values of top-class quality and connection.
2. How important is connection in your business – both in person, and online?
Connection is at the heart of what we do. It starts with how we treat our clients in the studio, but it extends far beyond the salon floor now.
If I don’t have connection, I don’t have a business. It starts with our team and our clients – ensuring every person who walks through our doors feels welcome and valued.
We rely on high-speed connection for almost everything – client bookings, stock management, processing online orders. Our team can confidently work knowing that we have a strong, reliable network supporting us every step of the way.
And we see it with our clients too. Many of them now work remotely, so having strong guest WiFi powered by eir, is non-negotiable for us in offering a premium experience to today’s client. They can take calls, send emails and stream content without interruption.
3. You mentioned focus on digital supports during Covid — how has technology continued to shape your business?
I would like to think we’ve become a lot more agile and creative. Our website now offers everything from an online store to blog posts and tutorials, and it’s a big part of how clients engage with us.
But everything you see is created in-house, because we want it to feel authentic. We’re a small business and proud of it, but that means we need tools and tech that we can rely on
Social media is another key part of how we connect with clients both locally and abroad. We post transformations, product tips, and give people a behind-the-scenes look at the studio.
When you’re posting high-quality content, engaging with customers in real-time, and keeping everything up to date, you need a connection you can rely on.
4. What’s next for Dylan Bradshaw in 2025 and beyond?
It’s an exciting year — 25 years is a huge milestone, and we’re taking the time to reflect but also look forward. The beauty industry is constantly evolving, and we’re always looking for ways to innovate for our clients.
Whether that’s evolving our digital platforms, offering new treatments, or creating more immersive in-salon experiences, the goal is to keep raising the bar. Our clients have been with us through so much, and we want to keep growing with them.
5. Finally, if you had one piece of advice for other business owners, what would it be?
Never underestimate the power of connection – in every sense.
Whether it’s building trust with your team, nurturing loyalty in your client base, or making sure your tech stack can handle the demands of a modern business, staying connected is everything.
For us, eir has been a critical partner in that — helping us navigate change, expand our digital presence, and continue delivering the kind of quality service we’re known for.
You can find out more about Dylan Bradshaw here.