2024 is here and that means that are plenty of new trends coming over the next 12 months.
But thankfully you don’t have to be on the back foot as we have some predictions of what we can expect over the next while.
Pinterest has given us a helping hand with its annual future-gazing report that determines which trends from the fashion, beauty, home, food and drink world, are set to be a hit in 2024.
So here’s what we’ll see everywhere!
Eclectic Grandpa
@oakandfort What are your thoughts on the eclectic grandpa trend? #pinteresttrend #pinteresttrend2024 #eclecticgrandpa #oakandfort #pinterestaesthetic ♬ original sound – OAK + FORT
An industry often defined by the “new” and “young” – fashion – will soon be home to an archetype as old as it is expressive and eccentric: Grandfathers.
Think retro streetwear, chic cardigans and customized clothing.
Yes break out your knits, tailored trousers and loafers in 2024!
Jellyfish
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You heard it here first: From home decor to couture to beauty ideas. In 2024 our muse will be a very squishy invertebrate: jellyfish.
From the jellyfish haircut – which is short, thicker layers around the face and thinner, longer strands down to your shoulders – to jellyfish decor. You’ll see this sea creature everywhere in 2024.
How will you style it?
Slowcations
We’ve had enough of jetsetting!
Slowcations are the new vacations. Gen Z is slowing life down by retreating to laidback locales. Searching for “staycation hotel” and “slow life”, they want fewer nights out and more lazy mornings in bed.
Searches for staycations, solo travelling and slow life are up!
Blue Beauty
@jenesisalonso the way this blue blended was magical #blueeyeshadow #babyblueeyeshadow #easyeyeshadow #eyemakeup #eyemakeuptutorial #makeuptutorial ♬ Patadas de Ahogado – LATIN MAFIA & Humbe
Okay, less dodgy blue teenage eyeshadow and more high chic Twiggy looks!
Aquamarine makeup is back and bolder and brighter than ever.
In 2024, Gen Z and Millennials will search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate this 60s staple into their modern beauty routines. The best part? This blue hue looks striking on everyone.
Cafécore
Yes, we’re swapping the pub for a coffee shop in 2024!
Oh, and you don’t even have to leave your house!
The coffee shop vibe is coming home. Searching heavily for terms like “cafe chalkboard” and “coffee station décor,” people are creating a full café experience where they live.