Suzanne Jackson’s comapny ‘SOSUbySJ’ has responded to the recent controversy surrounding their re-release of the Keilidh Cashell’s palette.
The backlash came as popular beauty influencer Keilidh Cashell took to her Instagram stories yesterday to claim that her name was removed from a palette that she and the brand created together, ahead of its re-release. Explaining her upset she told her followers:
“SOSUbySJ has released our collaboration palette again. I don’t know anything about it, but from looking at what’s been put online, it seems to be the exact same palette, the only difference is my name is taken off it”
“I’m just shocked,” she continued.
“No one reached out to me at all about this. There was no talk about this just even after our collaboration just ended, so why now so long after?”
Going on to speak about the brand and her work with them on the palette, Keillidh added:
“SOSUbySJ is a brand that I loved and was so excited to work with.”
“I put everything into this, the shadows, consistency, the design, even the names are personal to me.
“Just feels like they are discrediting all my hard work. It feels like a kick in the teeth. I’ve always supported Suzanne, I’ve always looked up to her as a woman in business,” she added.
Some time after Keilidh spoke out, the SOSUbySJ Instagram account released a statement explaining their side of the story. Which read:
“Last night, we re-released the Urban Bible Palette. This product was previously created alongside the talented Keilidh Cashell”
“Keilidh and the SOSUbySJ team worked very closely together to create the collection that initially launched in November 2018. Keilidh’s contract was then complete in November 2019.
“At that time, there was an option to extend the contract but it was mutually agreed upon, not to. Since then, we have had demand from our customers who wanted to buy the palette again.
“We are a customer-centric brand; since day one, our customers have always been at the heart of everything we do. It was, for this reason, we decided to bring it back.”
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Explaining that as the two partners were outside of the contract they could not print her name on the product, however, they felt it was important to keep the palette in its original form as a testament to Keilidh’s hard work.
The brand also stated that they would not continue the sale of the palette’s re-release, as they feel that this is most appropriate out of respect for Keilidh.
“However, as we respect Keilidh’s feelings on the situation, we have decided to remove the product from the sale with immediate effect.”
“This is not a decision we take lightly as of course there are financial investments involved, but as well as our words of apology we want to show action.”
“This was a misstep on our behalf and for that, we apologise.”