Global feminine care company Always, and top athlete Sonia O’Sullivan have become involved with a fantastic campaign that encourages girls to continue playing sport throughout puberty.
Although the campaign began in 2014, Always recently conducted a survey among young women and found that by the end of puberty, over half of girls questioned, have quit playing sport.
As the world prepares for the 2016 Olympic Games, Always wants to urge, encourage and inspire girls everywhere to Keep Playing #LikeAGirl.
Speaking at the launch of this year’s campaign, former Irish Olympian Sonia O’Sullivan said that she wants to be a role model for young girls, and to encourage confidence in them.
“For me, it’s about being a role model and trying to inspire girls not to give up. We all go through it, but puberty can be such challenging time for girls, who may feel really self-conscious about lots of things and start thinking you can’t or shouldn’t do certain activities. But playing sport taught me that by believing in myself, and never quitting, you can achieve great things.
“That’s why I am proud to be supporting the Always #LikeAGirl mission to help stop the drop in confidence girls experience at puberty. Sport really is one of the strongest confidence building activities and as a Mum to two teenage girls, a coach and a former Olympic athlete I want to encourage and inspire girls everywhere to keep playing #LikeAGirl and never quit,” she said.
Pledge that you’ll keep playing #LikeAGirl and encourage others to do the same. Upload a picture, shoot a video or tweet using #LikeAGirl to show your support and inspire young girls everywhere to keep playing!
Check out the campaign video here.