After the run on bread, preempting Storm Emma, never has there been a better timed partnership! On March 7th Irish Pride launched their Irish Pride Hi-Fibre Plus Pink Loaf in a collaboration with celebrity power couple Ronan and Storm Keating, and all in aid of the Marie Keating Foundation.
Ronan Keating, Patron of the Marie Keating Foundation is delighted, “This is exciting for us and will be crucial in helping the Marie Keating Foundation fulfill our mission of making cancer less frightening by enlightening, and work towards a world free from the fear of cancer”, he told VIP.
Irish Pride are equally thrilled. Their ethos is to promote healthy eating and a healthy lifestyle and this exciting new partnership ties in perfectly with the Marie Keating Foundation’s ongoing Your Health Your Choice campaign which highlights the important message of maintaining a healthy diet and body weight to reduce cancer risks. Better still, for every Hi-Fibre Plus Pink Loaf sold, Irish Pride will make a donation to the Marie Keating Foundation.
“Irish Pride is proud to be designating funds from this partnership to support the Marie Keating Foundation’s School Awareness Program and their Mobile Outreach Service within Ireland”, Declan Fitzgerald, Managing Director of Irish Pride, told us.
To top it all off (with butter, marmalade, jam, cheese?!) this Hi-Fibre Plus Loaf is low in sugar, high in fibre and a source of protein, calcium, folic acid, as well as both vitamin C and D. It is also naturally low in fat.
“For everyone in the family, this could be the perfect bread choice and will help you on the road to a healthier lifestyle,” Nutritionist Eleanor Sutton, added.
A worthy cause indeed to love our loaf even more now! It’s sambos all around in VIP Towers!
You can purchase your Hi-Fibre Plus Pink Loaf in stores across Ireland now. Please make the #deliciousdifference and help support this worthy cause. #pickpink #cancerprevention #yourhealthyourchoice
BREAD MYTHS DEBUNKED
BREAD IS:
• Naturally low in sugar
Both brown and white bread provide just 1% of fat in the Irish diet
• An important source of fibre
White bread contributes 19% to the fibre content of a child’s diet and provides 9% of the fibre content in an adult’s diet
• Contains Iron and Calcium
Bread contains more iron than a meat or fish dish and is the second largest contributor of calcium in the Irish diet after dairy products such as milk, cheese and yoghurt
• Provides Protein and Other key Nutrients and Vitamins
Bread provides 10% or protein in the Irish diet as well as a number of B2 vitamins, such as folic acid
• Does not cause weight-gain or bloating
There is no scientific evidence that eating bread causes weight-gain, bloating or digestive problems
• Source of Carbohydrates
It is recommended that one third of all Irish diets are made up of carbohydrates such as bread, rice and pasta
• White bread is a source of fibre, calcium and iron
Those who eat larger amounts of white bread are found to have increased energy levels than those who eat little or no bread
Cut your risk of cancer
Like many people, you may feel that cancer is down to bad luck or genes. However, did you know that 4 in 10 cancers could be prevented if we made simple changes to 5 parts of our everyday life?
That is why the Marie Keating Foundation created the Your Health: Your Choice campaign. Fore more information on these changes and how you can fit them into your life to reduce your risk of getting cancer see: mariekeating.ie
Scientists estimate that we can help prevent 4 out of 10 cancers by:
• Not smoking
• Being physically active
• If you are physically active, you will reduce your risk of getting these cancers:
Avoiding too much exposure to the sun
• Limiting how much alcohol we drink
• Eating a healthy diet and being a healthy body weight
• Research shows that many types of cancer are more common in people who are overweight or obese, including two of the most common types of cancer in Ireland: breast and bowel cancers. If you are a healthy weight you will reduce your risk for many cancers.
• Fore more on the YourHealthYourChoice campaign see: mariekeating.ie