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PICS: Inside Pippa O’Connor’s new POCO store

POCO by PIPPA Liffey Valley 1
Pippa at her new POCO Store/ Brian McEvoy

 

Pippa O’Connor stepped out to launch her new POCO pop-up shop.

The store located in Liffey Valley Shopping Centre in Dublin will be open for the next six weeks.

The pop up will sell POCO by Pippa jeans along with The Pippa Collection Candles and Planners.

It was a cause for celebration for two reasons and not only is this Pippa’s sixth store, this week also marks two years since she launched the denim brand.

Yesterday she and Brian took to social media to mark the milestone birthday.

Pippa was on hand today to help shoppers along with her style advisors. The mum-of-two will be hosting style clinics during the pop-up and four new lines of jeans are also being added to the range this week.

POCO by PIPPA Liffey Valley 9

The new jeans are The Legs Eleven, The Boyfriend, The Jenny and The Leather Look Part Deux.

In the new pop-up shoppers can relax in the chill out area while they take a break from shopping at the busy centre or take a selfie on the photo wall.

Check out the pics below:

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