Former Girls Aloud singer Kimberly Walsh has launched the Pampers-UNICEF ‘Amazing Babies’ campaign.
The campaign is now entering into it’s 11th year and it aims to completely eliminate Maternal & Newborn Tetanus.
Maternal and newborn tetanus (MNT) affects families in some of the poorest areas of the world and it occurs when newborns are infected as a direct result of unhygienic birthing practices. Once newborn tetanus has been contracted there is no real cure and, MNT still claims the lives of 49,000 newborns every year, which is equivalent to one baby’s life every 11 minutes.
So far, Pampers and Unicef have reached the half-way milestone of the global elimination of the disease, having eradicated Maternal & Newborn Tetanus from 19 out of 38 countries.
Pampers donates 1 vaccine against tetanus for every pack of Pampers sold through their “1 Pack = 1 Vaccine” campaign and this has helped UNICEF combat the disease.
Expectant mum Kimberly Walsh is delighted to be part of such a worthwhile campaign that has achieved such incredible results over the years.
“I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year.” she said
“As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby.
“The reason I’m so passionate about this campaign is that mums and dads here in Ireland can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones; 500,000 babies lives have been already saved from maternal and newborn tetanus! It’s phenomenal and makes me feel very proud of what we can achieve together.”
However, Kimberly also acknowledges that there is still a lot of people who need help and encourages parents to buy pampers to help eradicate the disease.
“Whilst great progress has been made, there are still babies in 19 countries around the world at risk from maternal and newborn tetanus. ” she said.
“That’s why I am kick-starting the campaign today and asking all families and their amazing babies to join us in our ambition to eliminate MNT everywhere. By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, Irish parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere.”
So, How can you help?
The Pampers-UNICEF “1 pack = 1 life-saving vaccine” campaign started at the beginning of October and parents can show their support in a number of easy ways:
- 1 pack= 1 life-saving vaccine: For each purchase of a Pampers® pack with the UNICEF logo
- 1 share of your baby photo = 1 life-saving vaccine: For each share of photo of your baby shared, Pampers® will donate the equivalent cost of one vaccine
- UNICEF Pledge Donations: By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children
To find out more, visit facebook.com/PampersUKIre.