Joanna Cooper shared her excitement on social media this week, announcing that her very own brand will be live to shop in just two weeks time.
“2 weeks to go @coopsthelabel,” the Derry native said while sharing an image wearing a matching COOPS thong and bra set, shot by photographer, Alex Hutch.
Over the last few weeks, Joanna has been slowly teasing these images ahead of the launch this July.
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Getting delayed due to Covid-19, the brand was originally meant to launch earlier this year in May, but Joanna updated fans at that time noting that she was “patiently waiting for stock to arrive.”
Now, confirming a launch date for July, we’re very excited to get our hands on all the brand has to offer. In March, the Irish model, who works predominantly with ASOS, shared the first announcement of her brand, explaining that she has been working on bringing it to life behind the scenes in lockdown.
Explaining on her Instagram that creating this brand was something she’s always wanted to do, it looks like COOPS is set to focus on simplistic and chic underwear and potentially, capsule pieces that the Irish influencer loves herself.
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From the first few images that have been teased by both Joanna and COOPS’ account, it looks like we’re set to see lots of seamless and sexy underwear sets, as well as tank tops and shorts.
All the lounge bits we’d totally love!
Currently living in Limerick with her boyfriend Conor Murray, Joanna moved in with Conor at the beginning of lockdown, leaving her apartment in London when work began to close up and restrictions fell into place.
Since then, the model has made Limerick her home, with her family expanding by one, a cute little dog called Kevin.
Travelling back to London now and again for work, often sharing snippets from BTS on modelling sets, it’s unknown as to whether or not Joanna will continue living in Ireland, but we do know at the moment it’s all systems go on bringing her brand to life.
We can’t wait to get our hands on this collection. We’re sure it’ll be as fab as she is!
Words by Denise Curtin