Autumn is officially here – and with it comes a very exciting new fashion direction from one of our favourite brands.
Very today introduces The Very Collection, a thoughtfully designed and confident aesthetic that boasts elevated quality and of course, incredible style.
Very are always at the forefront of trends, and this aesthetic proves just that.
They know that every woman wants to feel stylish, while also sporting their own unique and individual flair. The Very Collection allows them to do just that, with its effortless wearability and seriously impressive new collection.
Designed to be worn transitionally throughout the seasons, this collection is the ideal addition to your wardrobe this autumn.
Not only will the pieces elevate your everyday looks, but they’ll give you the confidence to try new things, while boasting some timeless wardrobe essentials and refined staples… like you’ve never seen them before.
The Very Collection channels four key trend stories: Corp Prep, West Country Craft, Future Heirlooms and Elegant Opulence.
Each trend tells a story – a look crafted to emphasise individuality and inspire confidence, no matter who you are!
Corp Prep
A fresh take on collegiate classics, Corp Prep pairs smart pinstriped shirting and structured knits with head-to-toe denim and relaxed tailoring. Skirt sets and suede jackets refine everyday staples, while loafers and ballet flats anchor the look.
Sally Goodwin, Fashion Design Manager at Very, comments: “Stripes are at the core of this story – from polos to shirting – elevated with tapered shapes and tailored pieces that balance structure and softness. Denim underpins the collection, lending a casual fluidity to classic tailoring.”
West Country Craft
English heritage codes meet a Western and crafted sensibility in West Country Craft. Think checked outerwear, denim-on-denim with checked details, and barn jackets, softened by whimsical florals, exaggerated collars, and intricate embroidery. Brushed bronze hardware and argyle knits add depth to this juxtaposition of rugged and romantic.
“This trend feels like a natural evolution of Western influence with an English country twist,” Sally explains. “Leather and fringe are still present, alongside touches of intricate craft detailing which emerge through floral motifs and delicate cutwork, giving it a fresh, contemporary edge.”
Future Heirlooms
Future Heirlooms reinterprets 70s bohemia for a modern wardrobe. Flared jeans, cord suiting, tailored suede, and paisley-on-paisley prints are infused with shimmer, while heirloom knits bring tactility and warmth. The palette nods to nostalgia with rust, olive, and antique gold, punctuated by chartreuse.
Sally notes: “This story looks back to the styling over time, particularly the 70s era – suede and paisley are central, but we’ve focused on texture and finishing details, such as flocked denim and tonal contrasts, to introduce a contemporary sharpness.”
Elegant Opulence
High romance meets vintage glamour in Elegant Opulence, a maximalist story where velvets, faux furs, and lace are layered with sculptural ruffles, 3D florals, and encrusted embellishments. Velvet jackets and polka dots offer a playful, after-dark dimension, refined with decadent accessories.
“More is more with this trend,” says Sally. “Think corsages, bows, sequins, and intricate lace. What feels new is the colour palette – soft pinks and khakis replace the usual festive hues, making it feel unexpected and fresh.”
The AW25 Very Collection will be available to shop from Thursday 4th September online at Very.ie