This week saw many well known and famous faces step out for the launch of Louise Cooney’s brand, ClooActive.
The launch was held in the glamorous surrounds of the newly renovated House on Leeson Street in Dublin, and many other Irish influencers were in attendance including Aideen Kate, Ellie Kelly, Ciara O’Doherty and Katja Mia.
For months Louise had been teasing the launch of her very own brand, the details of which she has kept under wraps until last week when she revealed her active wear collection.
She has been working hard behind the scenes on her very own athleisure brand, dubbed Cloo Active. As someone who often shares her workout and tips on social media, this business move makes a lot of sense for the star.
The collection, which starts from €35 includes sports bras, gym leggings, tops and a bomber style jacket. Designed in Ireland, CLOO Active is all about flexing your fashion sense whilst being comfortable, stylish and functional in fitness gear.
The colour palette for CLOO Active is a mix of dusty pinks, blacks and greys and features a selection of stylish tops from flattering crop tops to slick long sleeved and breathable loose fitted tops that can weather any workout.
Sharing her excitement at the launch Louise said; “CLOO Active represents everything I’m about; I love fashion, I live an active lifestyle and want to wear fitness gear that’s not just durable but stylish too and comfortable. CLOO active embodies these key elements and have been designed with women of different shapes and sizes in mind and don’t just conform to a standard model type.”
Continuing she added; “It’s surreal to see CLOO Active come to fruition, especially when I look back at the sketches when this venture first began. It was just over a year ago I was in the mind frame of buying a house and then switched the dial to instead invest my savings and livelihood into this venture.”
“Right now, CLOO Active is in its infancy stage, but I’m excited to see what the future holds and have already started the design process for the next the 2022 collection.”
CLOO Active will be available to purchase from www.ClooActive.com.
All pictures Brian McEvoy
