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eir VIP Publishing Power of Women 2025: Nominees for the New Founder Award, sponsored by Weir and Sons

VIP Publishing is delighted to announce that the eir Power of Women Awards are back.

These awards celebrate the best and brightest female entrepreneurs in Ireland, across the worlds of fashion, technology, beauty, lifestyle, wellness and more!

The winners, decided by an expert panel and awarded at an exclusive lunch in Dublin’s Marker Hotel on November 14th, will be profiled in VIP Magazine.

Find out more about our inspiring nominees for the New Founder Award, sponsored by Weir and Sons here…

Naomi Clarke – NOMI

With nearly 20 years of experience spanning retail, personal shopping and styling, Naomi Clarke founded Nomi with the directive of making women feel confident in what they wear.

Each item of clothing is designed to bring a ‘sense of occasion to the everyday’. Ever since its launch in late 2023, Nomi has been a staple brand in creating statement pieces that elevate your everyday style.

Nastya Kharytonova – OMMA

OMMA matcha is an independent brand of Japanese teas which was founded by Nastya Kharytonova in 2023. OMMA’s uniqueness lies in its attention to detail and its authentic sources, which were sought out by Nastya herself.

Since then, OMMA has been widely recognised through its collaboration with popular cafes in Ireland, including ​​3fe, Hatch, Indigo & Cloth and more.

Deirdre and Aisling Phelan – DNA Design

Mother and daughter duo Deirdre and Aisling Phelan launched DNA design as a way to follow their lineage of knitting and sewing, preserving generations of creative skill and knowledge.

With a focus on quality and innovation, the pair crafts each item from natural yarns – creating durable and authentic collections that highlight the brand’s values.

Sara Stokes – SKN TO SKN

According to founder Sara Stokes, SKN TO SKN was created with a dedicated goal of empowering mothers in providing skin solutions that can be used during pregnancy.

Crafted by a team of dermatologists and trusted experts, SKN TO SKN distributes effective and reliable products backed by science, created by mothers, for mothers.

Orla Lorenza – ItsBeautyCheats

Orla Lorenza launched her business LobeLifts in 2023, which featured only one product in its initial launch.

Eventually when the product catalogue expanded and was met with consistent success, the company was rebranded to ItsBeautyCheats, becoming the ultimate destination of worthwhile beauty hacks.

The range of innovative jewellery and beauty solutions is described as the products ‘you didn’t know you needed,’ filling a gap in the market.

Ciara Masterson – Bogha Bags

Founded by Ciara Masterson in 2024, Bogha Bags are as versatile as they are unique.

Through reimagining vintage and dead-stock fabrics, Ciara hoped to reshape the fashion industry’s wasteful practices one accessory at a time. The combination of style and sustainability in Bogha Bags no doubt secures a promising future for the brand.

Donna Ledwidge and Renée Shaughnessy – Key for Her

Key For Her was co-founded by Donna Ledwidge and Renée Shaughnessy, an Irish femtech company that provides women with tailored health, wellness, and beauty solutions to support them through different life stages, from periods to menopause.

Thanks to Key for Her, women can navigate and gain insight to their individual health and well-being through KeyAI, which was created by the two women and formulated by experts.

Rosanna Irwin – Samsú

Rosanna Irwin, the founder of Samsú, developed the business with the mission of creating a space for our minds to rest.

Samsú provides beautifully designed off-grid cabins that have been carefully curated by Rosanna to help you unplug from the demands of everyday life and rest. This pioneering start-up immerses guests in the power of being analog in Irish nature

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