Blogger and businesswoman Sinead O’Brien chats her inclusive shapewear brand, Vacious

STELLAR magazine’s The Glow Up is back for another episode – and this time we’re talking shapewear.

As we near the end of our eir Power of Women miniseries, host Jade Hayden sits down with businesswoman Sinead O’Brien, the founder of shapewear brand Vacious By Sinead.

Fresh off her New Founder award win (sponsored by Lancome) at the eir Power of Women awards, Sinead shares her inspiring entrepreneurial journey, from identifying a gap in the market to building a successful business that empowers women to feel confident and comfortable in their own skin.


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A post shared by Sinead O Brien (@sineadscurvystyle)

Products mentioned:

  • BPerfect 10 Second Strawberry Tanning Mousse
  • Olaplex
  • Sculpted By Aimee Full Face Edit Palette
  • Charlotte Tilbury Pillow Talk Mascara
  • BPerfect x MRS Makeup Collection
  • Mugler Alien Eau de Parfum

The Glow Up is brought to you by eir, Ireland’s No 1. Business Broadband provider and title sponsor of the eir VIP Publishing Power of Women Awards!

eir’s purpose is to connect for a better Ireland and they are proud to support 60 thousand small businesses across the country; these businesses form the very backbone of the Irish economy, and of our communities.

For the latest offers on business broadband and mobile, head on over to, visit your local eir store or call the eir business team 1800 207 407.

You can listen to the full episode of the Glow Up here:



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