Instagram is now the birthplace of many of the biggest fashion trends of the past few years.
From tassel earrings to checked blazers, many of the popular looks of 2017 were straight off the ‘gram!
But another trend has emerged from social media, and it’s not exactly what we expected.
There has recently been a noticeable spike in interest for ‘bathleisure’.
The term bathleisure was first coined back in November on The Cut, combining the words ‘bath’ and ‘leisure’, to demonstrate the beautifully impractical- glammed up bathroom look.
We’re talking bathrobes, towel slippers, towels elegantly holding up hair, and big earrings for that all-important snap.
Following the likes of athleisure and jetleisure, bathleisure seems to be the new fashion ‘it’ trend.
It’s been effortlessly mastered by the likes of top stars; Rita Ora at the MTV Europe Music Awards and Rihanna on the front cover of Vogue Paris, in December, but it’s not just the big celebrities this trend has had an influence on.
Fashion search platform Lyst has analysed search data and active page browsing views, across Lyst’s 5 million products, from 12,000 of the world’s leading brands across the whole of the UK and found that bathleisure is still very much having a fashion moment. Now more than ever.
Searches for ‘bathrobes’ peaked last February 2017 and there’s been a surge in popularity around bathleisure since the beginning of 2018.
Searches for designer towels are up 21% year on year.
Though it’s hugely popular in the UK more searches were from Ireland than anywhere else with most of these shoppers were located in Dublin.
Searches for bath robes have been searched more than 5000 times in the last month, from Ireland alone.
Whether your bathleisure’s for the bathroom, the bedroom, for by the pool or to post on Instagram- #plandid. The trend is very much having a moment and Ireland’s heading the trend.